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“I was reminded that I needed to focus again and re-prioritize. It was also a good reminder regarding how powerful our brains can be in controlling our feelings and actions.”
- Dana K.
“It was a truly eye opening experience about the power of our mind and how important is the role of our attitude in everything we do in life.”
- Marita C.
“A super impactful session, I learned A LOT. It really gave me a lot to think about, especially about how I prioritize my time. Life changing.”
- Tina K.
Hello!
I'm Christine Assouad, with a 27-year journey of entrepreneurship under my belt.
My adventure started at 22, when I brought the Dunkin Donuts franchise to Lebanon and I continue to serve as CEO to this day with 40+ locations, and have also supported Dunkin’ Donuts in many international markets, including; Germany, Italy, Kuwait, Egypt, and Jordan.
Since then, I've been passionate about innovating with brands like Semsom, a traditional Lebanese restaurant with a modern twist, born in 2008. Semsom is spreading Lebanese cuisine in different markets across the Middle East. And I continue to be passionate about innovating with brands like Semson and others.
I thrive on mentoring young entrepreneurs, sharing insights and guidance as if you were right here, learning alongside me. Since 2010, I have mentored 100+ entrepreneurs with a main focus on strategy and growth.
My passion lies in upskilling and empowering female leaders, with my ultimate goal being to impact 100,000 female leaders through the Catalyst of Growth and the Empowering Tribe while raising two amazing daughters.
Here's to growth and learning,
Christine :)